Executive. Strategist. Storyteller.

I help leaders unlock digital commerce growth.
Advisory, leadership enablement, and executive speaking that drive measurable outcomes.
Advisory, leadership enablement, and executive speaking that drive measurable outcomes.
Advisory sprints (4-8 weeks)
• Growth roadmap & test plan • Media & measurement lift • Operating cadence & dashboards.
Leadership enablement
• Org design & role clarity • Onboarding playbooks • Manager toolkits & rituals.
Executive speaking
Talks and workshops on pivots, intrapreneurship, and people first leadership.
• Growth roadmap & test plan • Media & measurement lift • Operating cadence & dashboards.
Leadership enablement
• Org design & role clarity • Onboarding playbooks • Manager toolkits & rituals.
Executive speaking
Talks and workshops on pivots, intrapreneurship, and people first leadership.
Selected Results
• Modernized media & measurement → better return on spend, faster decisions.
• Restructured for clarity → quicker decisions, cleaner ownership, better delivery.
• Entered and grew new markets → new revenue in months; repeatable playbooks (Brazil, Canada, Mexico).
• Strengthened executive partnerships → aligned roadmaps and durable plans.
• Modernized media & measurement → better return on spend, faster decisions.
• Restructured for clarity → quicker decisions, cleaner ownership, better delivery.
• Entered and grew new markets → new revenue in months; repeatable playbooks (Brazil, Canada, Mexico).
• Strengthened executive partnerships → aligned roadmaps and durable plans.
Proof
Co-led a 215 person org. P&L $24MM to $170MM+. Brand and agency experience across Unilever, Newell, Hershey, and Flywheel.
Co-led a 215 person org. P&L $24MM to $170MM+. Brand and agency experience across Unilever, Newell, Hershey, and Flywheel.